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Eventjini to Host India’s First Running Festival - The Chennai Running Festival

Business Wire India
Eventjini, India's largest marketplace for endurance sports events, is partnering with ASICS India to host India's first running festival - The Chennai Running Festival. The festival aims to promote the joy of running by collaborating with runs in and around the city to celebrate the cities’ beautiful coastal lines and colorful personality. 
 
The festival runs from December ‘19 through February ‘20. Following are the 8 upcoming races which are part of the festival.
 

Date Races
22nd Dec Let's Run Chennai
5th Jan Madurai Marathon
2nd Feb OMR Run
2nd Feb Go Coimbatore Run
2nd Feb Gagner Social Marathon
2nd Feb Mutthu Marathon
2nd Feb Mayum Neon Mini Marathon 5k
1st Mar MEPZ Run
 
"As leaders in the industry, we at Eventjini wanted to do more than promote individual races, which inspired us to give people a means to explore the variety of races the city has to offer. We wish to enable people to take up running more and make India the capital of running and the Chennai Running Festival is just the beginning," says Sandilya Venkatesh, CEO of Eventjini. 
 
Expressing his appreciation about the initiative, Managing Director of ASICS India, Mr. Rajat Khurana said, “Running has always been our core focus at ASICS, the Chennai Run Festival embodies our recent campaign ‘Joy of Running' to reinforce the habit and importance of running with our growing consumers. Chennai is a key market for us and through such initiatives, we want to engage with different running communities and increase our foothold.”
 
Each person participating in any of the listed marathons stands a chance to win an exclusive running kit from ASICS. The running kit includes a pair of ASICS running shoes and a T-shirt.
 
With the festival, Eventjini has also designed #AamchiMumbai kind of hashtag for Chennai #EnOduChennai. Interestingly it has 2 meanings to it, one is “My Chennai” and the second is “I Run Chennai”, as Enodu means “My” and Odu independently means “Run”.
About Eventjini 

Eventjini is a discovery platform for endurance sports events in India. At a time, they have more than 700 races listed on their platform and manage registrations for more than 400 races in a year. The company is the official registration partner for top races in India like Tata Mumbai Marathon Airtel Delhi Half Marathon, Jaipur Marathon, Vadodara Marathon, & more. For more information, visit www.eventjini.com

About ASICS

Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel, and accessories. ASICS India currently has 42 stores in 28 cities across Metros, Tier1 & Tier2. ASICS is targeting to open 6-7 stores in 2019, raising the store count to 45-48 approx. For more information, visit www.asics.com/in/en-in

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